BECU Community Reputation Program

CRP is a resource designed to allow BECU to increase its brand awareness through mini-sponsorships close to where financial centers are located. This is achieved by empowering key stakeholders with an additional tool to lines of business and through supporting community initiatives.

CRP does a lot of good in communities, yet conversely, it is not a philanthropy-run program, and it is a hybrid of a marketing and donation initiative combined. Support is asked to be given to sponsorships/partnerships with the understanding that BECU values visibility through logo placement marketing, ads, physical signage, social media/website, on-site tabling/attendance opportunities, email marketing, etc. In general, CRP approval requires the external organization to provide an acceptable value for one or more of these things.

New Changes & Important Info:

• Any request over $1,000.01 will require you to inform your District Director, VP, OEI for ERGs, etc. Whoever oversees your overall budget at the highest level. Getting their approval is not required, but they should be made aware of your request in these cases (those individuals will be made aware after submission via CC if the button is not checked during submission stating their awareness in the form).
• Firm Approvals and Pre-Approvals.: The first question asked on the submission form is whether your request is for a Firm Approval or Pre-Approval.
  • Firm approval submissions are the legacy way of submitting CRP requests. You have all the documents required right now to ask for final CRP approval, such as a valid W-9 and Invoice, and preferably an ACH form to upload to the application. You also believe the brand awareness component of CRP is present and have already committed to working with an external organization. If your CRP request supports an organization that received funds in the previous calendar year, a new W-9 and ACH Form is not needed unless asked for by accounting specifically.
  • A pre-approval is optional and not required. This allows the CRP user to submit a request without having committed to an organization first, or you want to make sure the request is CRP eligible first. Pre-approvals do not require having a W9 and Invoice at the time of submission.  the applicable button when presented if you are seeking pre-approval.
    • The pre-approval process can utilize new electronic W-9s and ACH PowerForms created by accounting that can be sent to external organizations to fill out after pre-approval is granted (not applicable for Firm Approval submissions).
• Accounting very much prefers to pay vendors using ACH. After CRP approval is granted, payments are usually sent within five business if no accounting errors are identified. Up to 10 business days for physical checks.

• Vendor management and legal must review any contracts or agreements that need to be signed. CRP users (you) are not authorized to sign these documents. The overall CRP approver is the only person authorized to sign agreements.

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