BECU Community Reputation Program

CRP is a hybrid marketing and donation initiative emphasizing brand visibility in sponsorships.
- Support Mechanisms: Encourages sponsorships and partnerships, leveraging various brand awareness tactics.
- Visibility Focus: Emphasizes logo placement, ads, physical signage, social media/website presence, on-site activations, and email marketing.
- Approval Criteria: Requires external organizations provide acceptable value for one or more activation items.
- Tabling will be subject to approval of the director or entity decision makers. Participants will be responsible for organizing staffing for any onsite activations. Tabling standards must be followed.
Complete the Microsoft Forms request at: https://forms.office.com/r/gsbWFLubzW to capture CRP eligibility and receive preapproval before submitting the full request on this website